Guerrilla Marketing

 

Guerrilla Marketing is an unconventional system of promotion that relies on time, energy, and imagination rather than a large budget. These marketing strategies usually rely on a combination of marketing tactics that target consumers in unexpected places or in ways where they may not have been expecting it. This creates a unique and engaging concept to create a buzz around a product or service.

There are many ways to make a Guerrilla Marketing campaign run and the ideas are usually very product or service specific. Many of these strategies use a combination of online resources including Landing Pages, Lead Capture Forms, Online Classifieds and Directories, and Direct Product Back Linking. Also these campaigns are monitored through different web stats portals with integrated reporting and also through dedicated emails and phone lines.

 

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