Cherry Pages, also referred to as “landing pages” or “squeeze pages” are a simple one page web page that works separately from your primary website. These are not subdomains of your primary website but have a separate domain name that focuses on a specific aspect or promotion of your business.
Cherry pages work well in many capacities, they are a great way to present a certain topic about your business that may not be represented well on your website. They can also be used to announce a new product or gain web exposure on a new product or service that may be new in your industry. Cherry Pages also work great in conjuncture with your Search Engine Marketing (SEM) campaign. If you are running a SEM campaign towards a certain product or service it in better to have the click through go towards a specific landing page as opposed to your primary site. For example, if we were running a SEM campaign that reads “Free Website Analysis!” It would be better to have that click through go to a cherry page that specializes on Website Analysis. Using a targeted cherry page for your advertisements drastically increases the amount of new prospects or conversions you will receive per ad click.
How can you benefit from Cherry Pages?
Lead generation: A great way to capture a potential customer from a Cherry Page is by lead capture. This can be done through distinct, track able phone numbers or from submission forms.
SEO Back Linking: Cherry pages also link back to your primary website creating a solid back link to your site, thus increasing your SEO rankings.
Market Exposure: Cherry pages allow you to have a site about a specific product or service, without having to do a complete overhaul of you current site. This allows you go take some of the market exposure online for that product.